Video spoof turns Brandon Walker into a celebrity
Video about Jews eating Chinese food on Dec. 25 has earned many YouTube fans -- and a few kvetches as well
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As he squeezes interviews between concert rehearsals, funk band
practice and music theory lessons, Brandon Walker, Beth Tfiloh Dahan Community
School's mop-topped band teacher, is every part the overnight
celebrity.
In the halls, girls warble lyrics from Walker's celebrated
song, "Chinese Food on Christmas," which has scored more than 500,000 hits on
YouTube. Teachers rise and applaud in the faculty room. Students warn: "'Mr.
Walker, don't set foot outside [the classroom] or you'll get attacked by
groupies.'"
"Chinese Food on Christmas," inspired by a college
songwriting assignment, is Walker's humorous lament concerning the annual Jewish
dilemma of what to do on Christ's birthday:
I eat Chinese food on Christmas
Go to the movie
theater, too
There just ain't much else to do on Christmas
When
you're a Jew.
The video narrative follows a gloomy Walker as he meanders
from his home, overlooked by Santa, to an empty Hunt Valley Mall. He finally
finds his way to the China Best restaurant in Owings Mills, where Walker
joyously greets fellow members of the tribe.
As a rock band of faux
Hasidic Jews jams to Walker's song, with playful forays into a Middle Eastern
minor scale, the crowd chows down on lo mein and dances to "Hava Nagila."
Revelers hoist a beaming Walker onto a chair and carry him around the room as if
he were a bar mitzvah boy. The video comes to a rousing close when China Best's
owner, Mary Kuan, does a little dance with hands thrust into the air before the
rapturous guests enfold her in a happy throng.
Fame came fast after
Walker's home-grown music video went up on YouTube on Dec. 1. "At first I was
all sad ... and then you rocked it out and showed your Jewish pride!" enthused
one poster to the video Web site.
A novelty find among the usual seasonal
trimmings, the video is an ideal holiday brite that has drawn media attention
from G4 TV to Jdate.com to CollegeHu mor.com, not to mention Dr. Demento and HD
News, which has scheduled a tag along with Walker this week. On Christmas Day,
the Senator Theatre, the North Baltimore movie house where "Chinese Food" was
partially shot, will screen the video.
Not everyone is charmed by
Walker's video. There is plenty of pesky YouTube and MySpace vitriol about the
scene when a car full of Hasidic Jews slams to a halt to retrieve a coin on the
street. In another scene that critics say reinforces the stereotype of Jews as
cheap, Walker and friends sneak a bottle of Manischewitz wine, kosher snacks and
a Big Gulp into the Senator before a movie.
You may cringe. You may
laugh. You may cringe and laugh. So is it satire or anti-Semitism?
One
skeptic weighed in on YouTube: "It's one thing to have religious guys dancing
around. ... That's funny. But I don't see how showing the car stop to get out
and pick up the coin DISPELS a myth? It keeps it going."
For Walker, 24,
instant matinee idol at the Orthodox Jewish day school in Pikesville and member
of the Owings Mills Jewish community, the controversy is an opportunity. "I'm
happy it opened up all of this dialog," he says.
The infinite gray area
where self-parody and racism cross paths is a gold mine for a thinking Jew, he
suggests. Just as the Torah opens itself up to a multitude of interpretations,
so does the lesson of the coin.
On a YouTube post, Walker explained that
"Chinese Food on Christmas" employs "outrageous scenarios" to show "just how
silly and ridiculous our stereotypes can be. Jews are one of the most charitable
cultural groups in the world."
The video "was meant as a joke, although
we absolutely understand why it would upset some people," says Rachel Werner,
assistant regional director of the Anti-Defamation League's Washington regional
office. "The general tone of the video does not imply that there was malevolence
or an intent to perpetuate negative images."
At Beth Tfiloh, which
enrolls preschool through high school students, Walker's video has mainly
received kudos. "The school community is loving it," says Zipora Schorr, the
school's director of education.
Schorr welcomes questions raised by
"Chinese Food." Beth Tfiloh "is an environment that encourages questioning and
encourages discussion," she says.
Had the video been "the slightest bit
disrespectful, I would have killed him," Schorr says of the winning band
teacher.
Walker composed "Chinese Food" for a songwriting class at James
Madison University, from which he graduated in 2005. Every artist needs a
Christmas standard, the instructor told the class.
"I wrote from my own
experience," he says. "It just came out."
Last year at this time, the
classically trained pianist posted a video on YouTube of his solo performance of
"Chinese Food" that spawned a strong fan base. But members of Walker's college
rock band, Midnight Spaghetti & the Chocolate G-Strings, saw potential for
something with a little more ambience.
Walker contacted Justin
Beckenheimer, a Towson University film student and co-founder of Stratatek
Studios, to see if he would be interested in a video collaboration. Though busy,
Beckenheimer said yes, and waited until the last minute to storyboard the song.
"I pretty much sat down on my bed and listened to [Walker's song] for four or
five hours in a row and wrote down ideas."
Meanwhile, Walker ordered two
rabbi costumes online, found yarn at Michael's that would make perfect side
curls for Hasidic Jews, and recruited his mother Laura Walker, to play his
bubbe, the video grandmother who serves up a platter of
latkes.
Beckenheimer, 21, and his partners, Charlie Anderson and Andrew
Sadtler shot and edited the video within two days over Thanksgiving
weekend.
Beckenheimer, who is Jewish, got the video's jokes. "My partner
Charlie was born and raised Catholic and he really didn't understand the Jewish
humor."
I told him, "'Come on, man, let's just do it. We'll get a lot of
publicity.' Now he's glad he did it," Beckenheimer says.
In less than
three weeks, "Chinese Food," which cost about $800 to produce, has brought a
windfall of attention.
Fans have downloaded a free ring tone from the
song on brandonwalkermusic.com and so far, Walker has sold about 20 copies of
the sheet music on line for $4.50 apiece. To keep up the momentum, he announced
that he would be composing and posting a new song monthly on his Web
site.
With his affinity for catchy hooks, Walker hopes to be a
professional pop song writer. He plans to attend the ASCAP conference in Los
Angeles next year, where he will distribute a demo CD of his
compositions.
Ultimately, Walker wants to remain in Baltimore. That is
where "all the people I love are. There's no need to be so far," he
says.
And Walker, never a devout Jew, may also come closer to his faith -
at least, he says, to its spiritual qualities. "I started meeting with a rabbi
once a week," Walker says. "We talk philosophy."
stephanie.shapiro@baltsun.com
Copyright © 2007, The Baltimore Sun
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