Ten Things I Learned about the Jewish Community by Attending the Recent Aipac Policy Conference

I just returned from the AIPAC Policy Conference in Washington, DC. This has become the largest gathering of the organized Jewish community in North America—and includes a large number of people outside of the Jewish community. Without addressing the various positions taken by AIPAC, below I simply address some of the lessons learned which can and should be applied to other institutions and organizations inside the Jewish community.

  1. Audacious hospitality, radical hospitality, proactive hospitality, assertive hospitality, aggressive hospitality. It doesn’t matter what specific term is applied. AIPAC understands what it takes to make conference participants feel at home, welcomed, treasured, and supported. Every step along the way, people reached out and welcomed participants, making sure that they knew where they were going and how to get there.
  2. Competing in the free market economy. Whereas some institutions think that they are competing inside the Jewish community, AIPAC understands that it competes with many organizations and institutions inside and outside of the Jewish community. Thus, the production quality of its conference is unparalleled—inside and outside of the community.
  3. Mission driven. The mission of AIPAC is quite clear: security for the state of Israel. There is no evident mission drift anywhere.
  4. Dispelling myths. There are those who argue that millenials are not interested in the organized Jewish community nor in Israel. The large number of young persons in attendance undermines that myth entirely. It further suggests that when there is a mission with which people resonate, they will support it.
  5. Big Tent Judaism. Pluralism. Just as AIPAC demonstrates that there can be bipartisan support for the state of Israel in Congress, the AIPAC Policy Conference that demonstrates that pluralism still exists in the American Jewish community in isolated areas, such as support for Israel. There were 600 rabbis in attendance, representing a cross-section of the various streams in American Jewish religious life.
  6. The marketplace of ideas. The fact that there were people from various religious and ethnic backgrounds presenting and participating at the AIPAC policy conference affirms that various aspects of Jewish civilization—in particular, support for the state of Israel—are attractive to people outside of the Jewish community.
  7. Walk the talk—Combine deed and creed. The AIPAC Policy Conference combines the best of good pedagogy. It provides the transmission of cognitive knowledge. It touches the heart and lifts the spirit. And then it puts it all into the action of lobbying, demonstrating the power of “We the people.”
  8. Communication. Before, during, and after the conference, AIPAC regularly communicated with its participants, using the various options that technology has to offer, in addition to providing print materials for those who desire them.
  9. Rabbinic leadership. While AIPAC might be considered a secular organization, it celebrates rabbinic leadership and provides incentives for rabbis to participate. It understands how to leverage support on the inside of the organized Jewish community.
  10. Provides multiple points of entry. AIPAC encourages those who have never attended a policy conference as well as those who have attended numerous times in the past. It provides easy access for newcomers—and support through help desks and the like. It also provides more “immersive experiences” for those who are well-schooled.

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