Each year, JOI works with Jewish communities throughout North America to help create entry-points to Jewish life around Passover! Through Passover in the Matzah Aisle ^SM, a program that brings a taste of Passover to local supermarkets, JOI helps synagogues, Jewish community centers, Jewish federations, schools, and more engage individuals and families shopping for Passover foods and provide them with low-barrier Passover information and samples of traditional Passover foods!

This year, communities implementing the program will not only have access to JOI’s exciting resources to help shoppers take Passover beyond the Matzah (including sample activities, tastings, recipes, and more), but they will also have access to new resources specially geared towards families with young children.

And it’s not too late to get involved!

If you are a Jewish communal professional or volunteer leader (or aspire to become one!) you can participate in JOI’s free training opportunities to learn how to bring this innovative model to your community this year! You will discover how we can use Passover as an opportunity to reach unaffiliated Jews and intermarried families where they are, and how we can utilize such programming to serve as the beginning of deeper engagement with the Jewish community.

So what are you waiting for? Bring a taste of Matzah to those not yet connecting to your local Jewish community by participating in the following:

Free webinar trainings that will:

• Provide helpful tools for developing Passover programming; teach the Passover in the Matzah AisleSM program model; offer specific guidance for working with commercial partners and creating community buy-in; and teach approaches to strategic marketing
• Help you recruit, engage, and train colleagues and Passover outreach volunteers; maximize your visibility and impact; and teach follow-up strategies for lasting engagement

You will also have access to:

• Live Q & A with professionals who have successfully implemented the program in their communities
• A full, FREE step-by-step implementation guide, consumer educational materials and support to bring the program to your community!

Please contact Eva Stern, JOI’s Director of Training at estern@joi.org or 212-760-1440 to learn how you can implement this program and turn a taste of matzah into a lifetime of engagement!