Last month, we blogged about an ad in the Washington Jewish Week placed by the Blumberg Family Jewish Community Services of Dothan, Alabama. They were advertising no-interest grants of up to $50,000 for Jewish families to move to the area. In today’s economy, this struck us as an interesting take on the idea of offering incentives as a way to attract unaffiliated members of the Jewish community (something we often advocate for). Whenever a community attempts a bold form of outreach, we like to keep an eye on their progress. It seems in this case we were not the only ones interested in Dothan’s ideas.
In what is sure to be a good boost to their efforts, the Associated Press recently went in depth on this topic to find out more about what the BFJCS is offering, and why. They talk to one woman, Thelma Nomberg, who has watched young people move out of town to bigger southern cities, leaving her congregation, Temple Emanu-El, with only about 50 families.
But are financial incentives enough to attract Jews to the area, specifically young Jewish families who will make a home there for five years (which is one stipulation of the grant)? That’s what the BFJCS is counting on. Other cities have offered relocation assistance for moving to places with a bigger population, like New Orleans after hurricane Katrina. Dothan (also known as the Peanut Capitol of the World) is a city of 38,000 in the heart of the Bible belt – and local Jewish leaders know this is a major hurdle.
The BFJCS says about 20 families have inquired about the grants since the ads were first placed last June, but none have accepted. Perhaps that will change since the article was published – especially since it went out over a wire service, where numerous other newspapers and media outlets have already picked it up. This kind of publicity is certainly one measure of success, and we hope that with more coverage, more people will see what Dothan’s Jewish community has to offer.