Weblog Entries for October 2013

JOI’s Big Tent Judaism Initiative in Middlesex County, NJ

Middlesex County, New Jersey - a Jewish community like many others - familiar, yet unique.

Familiar because they have the same strengths of many communities: diversity of institutions, committed leaders, and a desire to keep Judaism alive. Familiar also because they have the same issues many Jewish communities face: declining affiliation, apathy among members, lack of engagement. And familiar because the volunteer and professional leadership truly care about ensuring the future of the community and are searching for ways to help their institutions and individuals. And, like all communities, they are also unique: they have their own culture, history, specific successes, and particular challenges.

Middlesex County, however, is also unique in that they have committed to doing the hard work involved for true and lasting change. Through local individual and foundation support, JOI’s Big Tent Judaism Concierge will work closely and collaboratively with professionals and volunteers to identify newcomers and use each institution’s strengths to ensure those individuals and families are guided on a Jewish journey that is distinctively theirs.

The Big Tent Judaism Concierge is an employee of the Jewish Outreach Institute (JOI) whose sole task is to identify unengaged individuals and, based on information gleaned through a personally built relationship, guide that individual toward participation in the Jewish community. S/he works with Big Tent Judaism Professional Affiliates (those Jewish communal professionals in a community who have signed on to a formal training program as well as committed to hold events that use specific techniques that are proven successful in engagement) and Big Tent Judaism Ambassadors (volunteer leaders who work together and singly to advocate for change in the community around these issues) to ensure collaboration and success.


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