[Cross-posted from eJewishPhilanthropy.com]
At any given time, the majority of US Jewish households are not affiliated with Jewish institutions like synagogues or JCCs. There are many reasons why, perhaps the most important being that the organized community hasn’t made a strong enough case for the meaning and value of being affiliated. There’s a subset of the unaffiliated, however, who already understand the meaning and value—or who, like most affiliated households, simply want or need the services provided—but do not affiliate because of their own personal financial situations. And the size of this subset has likely grown during the recent Great Recession. What can the Jewish community do to make sure that a financial challenge is not the reason keeping an individual from affiliating?