The summer is often a time to reflect and plan for the year ahead. For those of us in the world of outreach, the summer months provide an opportunity to step back and think about what it really means to reach out to those on the periphery of Jewish life. Is it about identifying what we as organizations can provide because we think such services and programs are valuable? Or, is it about identifying the needs, wants, and values of those whom we wish to serve? At the Jewish Outreach Institute, we encourage Jewish institutions to move away from just filling out a calendar with programs. Instead, we encourage an approach to outreach that focuses on truly serving our target populations in a way that highlights the meaning and relevance of the Jewish community. To help reach this goal, we are thrilled to announce a new webinar training series for professionals and lay leaders in Jewish communal organizations and synagogues.